Sugarfish by Sushi NozawaCHAIN

4.8/10Japanese

AI-generated summary

People argue about Sugarfish. Fans say the is a real deal, consistent across locations, tip included and no reservation needed. Critics say the rice comes out hot and crumbling while the is ice cold, and the cuts look sloppy. It's a chain, and even fans call it entry level rather than a real bar.

33 E 20th St, New YorkEast Village, Manhattan6 NYC locations mappedGoogle Maps

What Reddit says456

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  • The “trust me”, which is basically just their omakase, is affordable, delicious and leans into more approachable types of fish (think tuna, salmon, crab). It’s got a dark, ambient atmosphere and generally is just really solid.

    H3

  • The rice is really REALLY bad. Overcooked so much that it's mushy and overseasoned with vinegar, which takes away a lot of the fish. I've had better sushi rice from Wholefoods.

    H3

  • replying to u/cinnamonrain: The rice game in nyc is terrible, everything falls apart into scrambles the moment soy sauce is introduced Ive tried a reasonable range of omakases $50 - $200 pp But my go to rec at the end of the day would be sugarfish Not crazy expensive, pretty thick fish, but it still has sucky rice game like everywhere else

    Ngl, Sugarfish is one of the worst omakases I’ve ever had. The price is good but the fish was poorly and hastily sliced, rice was weirdly seasoned and literally crumbled apart at the touch.

    H3

  • It’s not even good for the price point. You’re better off getting a sushi set at Kanoyama, Hasaki or Dairo. I’ve been to sugar fish a few times. Rice was always mushy and hot (not warm) and the fish way too cold. Too much ponzu sauce. The selection of fish is also pretty boring as well.

    H3

  • replying to u/JayMoots: Don't let some of the snobs around here shame you for liking Sugarfish. It's a completely valid entry point to omakase. It kind of bridges the gap between your neighborhood California roll slinger and the $200+ sushi shrines. (My one issue with Sugarfish is the consistency isn't great. I've gone about 4-5 times and my meals have ranged from *excellent* to *just okay*.) A good next stop for you might be one of the more reasonably-priced omakase spots, like Sushi Katsuei.

    I think overall for the value its great.

    H3

  • Rice game sucks (it falls apart super easily) But their fish is impressively thick. Ive gone three times and i think for the price its probably one of the best value oriented omakases ive had

    H3

  • replying to u/bruiserbrody45: I could see arguing preferring two 200-300 range omakases to one $500 omakase but sugar fish is incomparable to a $400 omakase. If you're interested in trying premium fish there are much better options than sugarfish at that price range. Understand you did say this was unpopular.

    Sugar fish is amateur hour. I hate the warm sushi. Pre-plated omakase in a stack in the kitchen.

    H3

  • But it feels pretty generic and corporate, and it’s within $10 for a similar quantity of Omakase at local joints that I prefer. I’ve also had issues with the pieces being massively over sauced, which throws the whole balance off

    H3

  • replying to u/lurkerprofile26: Strong disagree, the most consistent sushi experience and truly high quality every time!

    It’s consistently mediocre in the same way that same way that other chain restaurants are. Not “bad” per se but it is catering to people who don’t actually like the idea of raw fish and vinegared rice. The fish tastes indistinct and everything is just dreadfully underseasoned

    H3