5.1/10
AI-generated summary
Most people say the line isn't worth it. The frozen yogurt itself is creamy and made with real Greek yogurt and fruit puree, and it wins on toppings. But a cup runs close to $20 and plenty of regulars call it social media hype. The gets the most love.
“I do feel like the quality of the yogurt itself seemed better, which is what they are focused on. But otherwise we asked the manager what makes the place special since we always see a line and she said "we're just really good at social media." I wouldn't wait in a line for it.”
H3
“Instead of junky yogurt at other shops - Mimi's is using Greek yogurt, milk, Kefir and a small amount of cane sugar. I like the fact they aren't poisoning people with artificial colors, red dyes etc. They use real fruit puree and offer quality matcha not imitation stuff other stores sell. Same for the vanilla it's real.”
H3
“This is what people are standing in line for ?”
H2
“It was good - but for nearly $20 you can bet I won’t be going back anytime soon.”
H2
“Froyo at Mimi’s in SoHo”
H2
“People are queuing for a cup of cake mix with sprinkles on top these days…”
H2
“Matcha Ube swirl from Cafe Matcha Maiko on Bowery or Mimi's”
H2
“It was fine! But not so exciting that I would wait on a long line.”
H2
“I thought it was pretty good but not worth a huge line. The fruit was fresher than other froyo places in the past and they were generous about samples which was nice”
H2
“I do enjoy their cookie dough as well hahaha”
H2
“Mimi’s plain is DEF creamy.”
H2
“Mimi’s!! The Froyo is sooo good!!”
H2